Burt's Bees

I was tasked with increasing awareness for Burt's Bees toothpaste. Despite their popularity in other natural products, the toothpaste was unknown to many. To overcome the skepticism surrounding natural toothpastes, I had to find a way to show that Burt's Bees toothpaste is not only good for the planet, but good for you.

I came up with a concept that highlighted nature as the origin of the product. I wanted to highlight that Burt's Bees toothpaste is made from the best ingredients found right outside your door, unlike traditional toothpastes with chemical ingredients from unknown places.

The art direction of the video was crafted to support the concept of the campaign and the fun spirit of the brand. It showcased nature in a bright and vivid way — highlighting the product's origin. The visuals were eye-catching and engaging, using a mix of animation and live-action elements The video was shot with a playful tone, emphasizing the lighthearted and fun nature of the brand.

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Creative Direction // Art Direction // Copywriting